H&M

BRIEF: Create assets that help increase app awareness in markets where H&M have low app penetration.

DELIVERABLES: 3 Hero Videos. 3 Hero statics. 3 Variations of each Hero video & static. 24 assets in total.

Hero 1 with a focus on the ‘ladies’ range.

Hero 2 with a focus on the ‘divided’ range.

Hero 3 with a focus on the ‘kids’ range.