HIPPEAS

BRIEF: Using the existing campaign, create a variation of assets in different aspect ratios for testing on Instagram, Facebook and YouTube.

DELIVERABLES: 2 Heroes, 4 variations. 10 assets in total.

Hero 1 focusing on packs up front.

Hero 1 variation 1 focusing on crisps up front.

Hero 2 focusing on lifestyle imagery up front.

Hero 2 variation 4 - 6s cutdown for YouTube.