PatPat

Agency: Genero

BRIEF: Produce a suite of 30 TikTok ads to promote the brand in a highly fun and shareable way in order to improve key business metrics such as app installs, merchandise value and completion rate.

Video assets must stylistically bring to life the brand promise in a highly creative and shareable manner: PatPat - Cuteness and Quality at Great Prices That Make You Smile.

THE APPROACH

The videos were to be a series of colourful and impactful, studio based short videos that are vibrant and eye-catching, whilst also being instantly relatable to the target audience of parents & grandparents.

The creative was divided into two separate taglines which allowed for a wide range of conceptual executions. The taglines were:

‘For Your Little Monster’ & ‘For Your Little Sweety’.

‘For Your Little Monster’ would focus on mischievous children, who are messy and chaotic yet adorable.

‘For Your Little Sweety’ would focus on vivid visuals of cakes, desserts and various other sweet foods whilst relating this to the sweetness / cuteness of children.