BRIEF: From pre-recorded material, assemble a 4 hour Instagram live asset with graphic overlays and five 7-10 second teaser assets to push engagement for the brand and awareness of the live stream asset.
ABOUT: Each teaser had a different theme and was to focus on a different element of the pre-recorded footage. These themes were colours pouring into the paint can, shaking the can, colour reveal and two other snappy creatives making sure not to use the same footage. The short form teaser assets accumulated more than 2 million views across socials with the live stream asset having no less than 50 participants at any one time when active.
DELIVERABLES: 1x 4 hour Instagram Live asset + 5x teasers for Instagram feed.
